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中国一拖集团有限公司50多年来始终坚持质量效益型道路,打造“东方红”知名品牌的历程。文章从适应经济全球化、升华质量理念,质量管理向质量经营的转变,优化质量形成过程,优化产品结构,为用户提供超值服务,以高品质开拓国际市场,实施品牌战略,打造国际知名品牌,实现中国农机产业的腾飞等方面进行阐述。
China First Tractor Group Co., Ltd. has always adhered to the path of quality and efficiency for more than 50 years and has built a famous brand of “Oriental Red”. From the economic globalization, the concept of sublimation quality, quality management to quality management, the article optimizes the process of quality formation, optimizes the product structure, provides premium services to users, opens up the international market with high quality, implements the brand strategy and builds the international famous brand , To achieve China’s agricultural industry takeoff and other aspects of elaboration.