论文部分内容阅读
旅游婚纱摄影,作为婚纱摄影和蜜月旅游相结合的产物,深得新生代年轻人的喜欢。其中那些气候宜人、风景优美,尤其是具有绵长海岸线、富有当地风情的目的地极受国内新人的热捧。本研究以赴海外进行旅游婚纱摄影的游客为研究对象,通过分析百度指数、淘宝指数等大数据、分析穷游、蚂蜂窝、游多多等自助旅游论坛的博客,探索中国公民海外旅游婚纱摄影市场的概况。分析表明,该市场潜力巨大,但并非均质,存在全包价旅游婚纱摄影者、全自助旅游婚纱摄影者以及地接旅游婚纱摄影者三大互异的细分市场。
Tourism wedding photography, wedding photography and honeymoon as a combination of products, won the new generation of young people like. Among them, the pleasant climate and beautiful scenery, especially with long coastline, rich local customs destination highly sought after by domestic newcomers. In this study, tourists who travel abroad for wedding photography are selected as the research objects. By analyzing big data such as Baidu Index and Taobao Index, the author analyzes blogs of self-help tourism forums such as poor tour, ant honeycomb and many tours, and explores the overseas travel wedding photography market of Chinese citizens General situation. Analysis shows that the market has great potential, but not homogeneous, there are all-inclusive travel wedding photographers, self-service wedding photographers and tourism wedding photographer three major different market segments.