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网络营销作为现代互联网技术快速发展与互联网普遍应用的结晶,其已经成为各类产业经营与营销的重要方式。网络营销变革了以往的商业营销模式,有效降低了市场营销的原有成本、减少了营销过程中的人力物力,且扩大了的覆盖范围与社会影响面。旅游业也也能够展示网络营销的积极探索,以提升旅游产业形象,促进旅游产业发展。本文即重点探讨了旅游产业的网络营销发展态势及其发展对策。
As a crystallization of the rapid development of modern Internet technology and the universal application of the Internet, Internet marketing has become an important way of operation and marketing of various industries. Network marketing revolutionized the previous commercial marketing model, effectively reducing the original marketing costs, reducing the marketing process of human and material resources, and expanded coverage and social impact. Tourism can also demonstrate the active exploration of Internet marketing in order to enhance the image of tourism industry and promote the development of tourism industry. This article focuses on the development of tourism industry, network marketing and development of countermeasures.