中医针灸作为中国传统医学,早在15世纪以前就开始向外传播。国外逐渐了解并接受针灸,许多国家通过立法对针灸治疗的合法性给予认可。但作为针灸治疗的替代品——电子针灸产品在国外市场的销售现状却是令人担忧的。原因大致是两方面：宏观主要是政府有关职能部门没有为其提供良好的外部环境；微观主要是因为电子针灸产品企业自身存在问题。针对这些问题本文提出相应的解决方案,希望通过这些方案能实现中国针灸产品在国际市场的复兴。 As a traditional Chinese medicine, acupuncture and moxibustion in Chinese medicine began to spread out as early as the 15th century ago. Gradually understand and accept acupuncture abroad, many countries through the legislation on the legality of acupuncture treatment to be recognized. However, as a substitute for acupuncture treatment - electronic acupuncture products in the foreign market sales situation is worrying. The reason is roughly in two aspects: the macro-level is mainly that the relevant functional departments of the government do not provide a good external environment for them; and the micro-level is mainly because of the problems of electronic acupuncture products enterprises themselves. In view of these problems, this paper presents the corresponding solutions, hope that these programs can achieve the Chinese acupuncture products in the international market revival.