内容分析是调查媒介传播内容的有效方法,它的起源可以追溯到第二次世界大战。当时,盟军情报机构大量地收集了德国电台和欧洲被占领区电台播放的歌曲,然后进行内容分析,从而成功地测出了欧洲大陆兵力集中的变化。二次大战后,研究人员把内容分析方法用于研究报纸和 Content analysis is an effective way to investigate the content of the media and its origins date back to World War II. At that time, the Allied Intelligence Agency collected a great deal of songs from radio stations in Germany and in the occupied European regions, and then conducted content analysis to successfully measure changes in the concentration of forces in mainland Europe. After World War II, researchers used content analysis methods in research newspapers and