电视广告制作是综合多种艺术手段，以声音和画面结合的形式来表现和推销商品，以电视为传播媒介的一种现代化宣传媒介。在进行电视广告的设计与制作时，不仅要根据电视广告的基本特性来进行画面构图，运用灯光和镜头，处理好背景、色调，掌握画面之间的组接技巧等，更重要的是 Television commercial production is a modern media that integrates various artistic means to express and market commodities in the form of sound and pictures, and uses television as the media. In the design and production of TV commercials, it is not only necessary to compose the picture according to the basic characteristics of the TV commercial, use the light and the lens, handle the background, the hue and the grouping skills between the pictures, and more importantly