主题,是一篇报道的中心思想,像一根贯穿全篇的红线,它是决定选材、结构、表现形式等一系列问题的依据。因此,说它是报道的灵魂,一点也不过份。主题的提炼是否正确、鲜明、集中、深刻,是决定报道成败的关键。旅游报道也不例外。而且,鉴于旅游促销对于媒体特殊的依赖性,旅游报道对主题的要求比起其它报道来,更是有过之而无不及。一、着眼产业特点,突出旅游特色旅游活动是由一系列的不同消费活动构成的,是综合性消费,旅游业也由一系列不同的企业构成,组成了综合性的经济产业。综合性渗透了整个旅游业。从纵向角度看,综合性体现在旅游经营的各个环节;从横向 The theme is a central idea of ​​coverage, like a red line running through the whole article, which is the basis for determining a series of questions such as material selection, structure and expression. Therefore, it is not excessive to say that it is the soul of the story. Whether the theme is refined correctly, clearly, concentratedly and profoundly is the key to determining success or failure of reporting. Travel reports are no exception. And, given the special reliance on travel media for the travel industry, travel coverage is less ambitious than the rest of the stories. First, focus on industrial characteristics, highlighting the characteristics of tourism Tourism is composed of a series of different consumer activities, is a comprehensive consumption, tourism is also composed of a series of different businesses, formed a comprehensive economic industry. Integrated penetration of the entire tourism industry. From a longitudinal perspective, comprehensively reflected in all aspects of tourism management; from the horizontal