在2003年成功推广“3S”产品理念的基础上,2004年伊始,广州五十铃全面启动“价值传递”计划,将“客户至上”转变为实实在在的营销行动。高档客车市场竞争日趋激烈,产品、价格、服务成为各客车企业展示能力的竞争平台。但我们也不得不注意这样的事实:价格竞争,虽然给客户以价格 Based on the successful promotion of “3S” product concept in 2003, Guangzhou Isuzu started the “Value Delivery” program in 2004 at the beginning of 2004, turning “Customer First” into a real marketing campaign. High-end passenger car market is increasingly fierce competition, products, prices, services, bus companies become the ability to showcase the competitive platform. But we also have to pay attention to the fact that price competition, though to give customers a price