消费需求信息,是一种高值信息,是现代企业经营所需要的最重要信息之一。 一般来说,消费需求信息的内容主要包括消费者的收入水平、家庭状况、消费结构、需求种类、数量、购买动机、购买行为、购买习惯等。 日本的著名企业家松下幸之助曾说:“国民生活的各种需求,是促使产业界发展的原动力”。具体在一个工业企业的经营活动中,消费需求信息所起的作用,可简略地归纳为以下几点: 1.消费需求信息是企业创造顾客的基础 Consumer demand information is a kind of high-value information and it is one of the most important information required by modern enterprise management. In general, the content of consumer demand information mainly includes the consumer’s income level, family status, consumption structure, demand type, quantity, purchase motivation, purchase behavior, purchase habits, and so on. Japan’s famous entrepreneur Yukio Matsushita once said: “The various needs of the people’s lives are the driving force behind the development of the industry.” Specifically in the business activities of an industrial enterprise, the role of consumer demand information can be briefly summarized as the following: 1. Consumer demand information is the basis for enterprises to create customers