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电视媒体的语言选择不仅关系到媒体内容的传播效果,还是构建社会文化环境的重要因素。电视媒体从早期的普通话一统天下到以普通话为主、方言为辅的格局,在一定程度上满足了地方社群的语言需求,体现了语言服务的理念。新闻语言的多样化有利于保持和维护文化生态的多样性,为文化资源的开发与建设带来有益的文化效应和社会效应;还有利于引导和发展地方文化,使其成为具有建设性的资源,并与主流文化建立良性的互动关系。
The language choice of television media is not only related to the dissemination of media content, but also an important factor in building a social and cultural environment. Television media from early Mandarin dominate the world to Mandarin, supplemented by dialects of the pattern, to some extent, to meet the language needs of local communities, reflects the concept of language services. The diversification of news language helps to maintain and maintain the diversity of cultural ecology and bring beneficial cultural and social effects to the development and construction of cultural resources. It also helps to guide and develop local culture and make it a constructive resource , And establish a positive interaction with the mainstream culture.