脱离用户体验的直销模式、品牌塑造的荒芜模式和同传统电动车没有根本区别的产品理念,导致特斯拉变成烂苹果编者按:神话大体已经破灭。1月13日,埃隆·马斯克(Elon Musk)在底特律车展上宣告2014年第四季度特斯拉中国销量惨淡,且公司在2020年前无法实现赢利。第二天,特斯拉股市盘后交易中跌幅达6.85%,跌至192美元。这与 Out of the user experience of the direct sales model, the branding mode of barrenness and traditional electric vehicles are not fundamentally different product concept, resulting in Tesla into rotten apple Editor’s Note: The myth has generally been shattered. On January 13, Elon Musk announced at the Detroit Auto Show that Tesla China was in the fourth quarter of 2014 with bleak sales and that the company was not profitable until 2020. The next day, Tesla stock market fell 6.85% in after-hours trading, fell to 192 US dollars. This is with