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编者按:年底年初,正是企业制定、变革、修正战略的时候。在分析消费趋势、竞争态势、自身优势的背后,充斥着企业家的纠结、高管的彷徨、员工的迷茫和经销商的忧虑,当然也少不了投资者的期盼与咨询公司的推波助澜。可以说,战略的变动,牵一发而动全身,与企业内外部利益相关者息息相关。何为战略?战略是一套“从后往前看”的思维逻辑,是企业实现目标的逻辑。没有战略也能过得很好的时代已经过去,靠老板的个体智慧制定的战略很难在错综复杂的市场上赢得竞争。企业应从市场机
Editor's Note: By the beginning of the year, it is time for the enterprise to formulate, reform and revise the strategy. Behind the analysis of consumer trends, the competitive situation and its own advantages, it is filled with entangled entrepreneurs, directors' perplexity, staff confusion and dealers' concerns, and of course, the investors' expectations and the consulting company's fueling. It can be said that the change of strategy is affected by the development of the whole company and the internal and external stakeholders in the enterprise. What is strategy? Strategy is a set of “from the forward looking ” thinking logic, is the logic of the enterprise to achieve the goal. It is hard to win the competition in the complicated market by the strategy of boss's individual wisdom. Business should be from the market machine