论文部分内容阅读
在经济的最佳时期,管理者所面临的和必须克服的最大困难是定价矛盾。但是,在经济下滑和销售下降时,定价可能成为管理者的最大恶梦。
At the best of times, the biggest challenge that managers face and must overcome is pricing conflicts. However, pricing can become a manager’s worst nightmare as the economy dips and sales decline.