随着市场经济的迅速发展和国际竞争的日益激烈,在企业的社会化进程中企业文化的价值突显,企业文化建设越来越成为推动企业进步、长期发展的关键点之一。本文从企业文化建设的重要性出发,分析了现代企业文化建设中存在的问题,并对此提出了针对性的对策。 With the rapid development of market economy and increasingly fierce international competition, the value of corporate culture in the process of corporate socialization has become increasingly prominent. The construction of corporate culture has increasingly become one of the key points for promoting enterprise progress and long-term development. Based on the importance of corporate culture construction, this article analyzes the existing problems in the construction of modern enterprise culture and puts forward corresponding countermeasures.