论文部分内容阅读
近年来,沈阳房地产年度投资增长率连年超过60%,竞争已趋白热化。沈阳财富中心就是在这种机遇与挑战并存的环境下应运而生的。然而,如何在高档楼盘供过于求、百姓住房要求日益提高的双重压力下抢滩市场是该项目开发组所面临的重要课题。本文即拟帮助沈阳财富中心项目组找到一套适合的营销方案,为该项目的开发献计献策。
In recent years, Shenyang real estate annual investment growth rate of more than 60% year after year, the competition has become white-hot. Shenyang Fortune Center came into being in this environment of opportunities and challenges. However, how to seize the market under the dual pressure of high-end real estate oversupply and people’s housing requirements increasing is an important issue facing the project development team. This article is intended to help Shenyang Fortune Center project team to find a suitable marketing program for the development of the project offer advice and suggestions.