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服装企业电子商务运营模式现状根据中国电子商务研究中心7月最新发布预测数据显示,2014年中国服装网购市场整体规模预计将达到6153亿元,同比增长41.5%,占全国网购市场规模的22.1%。据统计,2013年中国服装网购市场交易规模达4349亿元,同比增长42.6%,占整个网购市场的23.1%。2013年服装行业网购渗透率达21.7%,较2012年增长5.8%。2013年中国网络购物市场销售占比最高的品类是服装鞋帽,用户购买率达
Clothing business e-commerce business model status According to China’s latest e-commerce research center released in July forecast data show that in 2014 the overall size of China’s clothing online shopping market is expected to reach 615.3 billion yuan, an increase of 41.5%, accounting for 22.1% of the size of the national online shopping market. According to statistics, in 2013, the scale of China’s online shopping apparel market reached 434.9 billion yuan, an increase of 42.6% over the same period of the previous year, accounting for 23.1% of the online shopping market. In 2013, apparel industry online shopping penetration reached 21.7%, an increase of 5.8% over 2012. In 2013, the online shopping market in China accounted for the highest percentage of sales of clothing and footwear, and the user’s purchase rate reached