关于传播媒介,早期作为文学批评家的加拿大传播学者麦克卢汉(Mc Luhan)创造性地将其划分为“热”媒介(hot medium)和“凉”媒介(coolmedium)。 所谓“热”媒介是指照片、报纸、电影、广播等可提供足够的信息,从而把受众某一感觉加以延伸和扩展,很少需要受众的想象填充就可以达到现实图景。所谓“凉”媒介是指电视、象形文字等所含信息较少,需要受众加以填充和想象才能实现向现实图景的飞跃。 With regard to the media, Mc Luhan, a Canadian communications scholar that was early as a literary critic, creatively divides it into “hot medium” and “cool medium”. The so-called “hot” media refers to photos, newspapers, movies, radio, etc. can provide enough information to extend and expand a certain sense of the audience, rarely need to fill the imagination of the audience can reach the realistic picture. The so-called “cool” media refers to television, hieroglyphics contains less information, you need to be filled and imagined audience to achieve the leap to the real picture.