企业在危机面前是活着还是死去,一取决于态度,二取决于策略。 一、危机面前的三种活法:直面法、转移法、遮丑法。 要在危机面前活下去,直面法常常是最佳选择。直面法即面对危机,正视危机。在媒体和公众质疑声中,不回避问题,不掩盖不足,主动去澄清问题,解决问题。 要采取直面法,要求此类危机具备三个特点:一是要求这类危机对企业的影响不是致命的;二是需要披露的信息不涉及到不可公开的机密;三是这类危机的处理 Whether an enterprise is alive or dead in the face of a crisis depends on its attitude and on its strategy. First, the three live laws in front of the crisis: Facing the law, transfer law, obscure ugly law. To live before a crisis, face to face law is often the best choice. Faced with the crisis that face the crisis. In the media and public voices of doubt, do not evade the problem, do not cover up the deficiencies, take the initiative to clarify the problem and solve the problem. To adopt a straightforward approach requires that such crises have three characteristics: First, the impact of such crises on enterprises is not fatal; second, the information to be disclosed does not involve undisclosed secrets; and third, the treatment of such crises