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近年随着网络的发展及普及,鼠标一点,足不出户而尽享购物休闲,逐渐成为时尚生活的一部分,受到越来越多的消费者追捧。记者在某知名大型网购平台上了解到,网上交易中,玩具礼品类占着不小的份额。而许多玩具厂商,也将目光投向了这种新兴的销售渠道。如何在多如牛毛的网上店铺中突围而出,吸引消费者购买产品呢?这一期的热点话题,我们请来了几位对网上销售玩具颇有心得的玩具企业老板、网络专家及消费者,来分享他们的实战总结和建议。
In recent years, with the development and popularization of the Internet, the mouse does not leave home and enjoy shopping and leisure, has gradually become part of the fashion lifestyle, sought after by more and more consumers. Reporter learned in a well-known large-scale online shopping platform, online transactions, toys and gifts account for no small share. Many toy manufacturers, but also to invest in this emerging sales channels. How to attract consumers to buy products in an array of online shops? In this issue of hot topics, we invited several toy business owners, network experts and consumers who are quite experienced in selling online toys. Share their actual summary and recommendations.