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自从实施医疗体制改革以来,医药行业的经营受到了巨大影响,一些医药企业也不可避免地经历调整与结构改善。本文以医药企业的财务战略为背景,以矩阵分析模式为依据,结合当前医药企业所处的社会背景,分析财务管理战略制定,最终选择出稳健的财务战略,本文对于战略的有效实施也进行了研究,希望能够为医药企业提供有力的依据。
Since the implementation of the reform of the medical system, the operations of the pharmaceutical industry have been greatly affected, and some pharmaceutical companies have inevitably experienced adjustments and structural improvements. This paper takes the financial strategy of pharmaceutical companies as the background, and based on the matrix analysis model, combines the social background of the current pharmaceutical companies, analyzes the financial management strategy formulation, and finally chooses a sound financial strategy. This paper also implements the effective implementation of the strategy. Research hopes to provide a strong basis for pharmaceutical companies.