一、资本运营的概念、基本特点和内容 资本运营作为一个全新的经济范畴,是指企业以利润最大化和资本增值为根本目的,以价值管理为特征,通过生产要素的优化配置,对企业的全部资产进行有效运营的一种经营方式。作为一种以资本导向为中心的企业运作机制,资本运营对 First, the concept of capital operation, basic characteristics and content As a new economic area, capital operation refers to the enterprise to profit maximization and capital appreciation as the fundamental purpose, characterized by value management, through the optimal allocation of production factors, the enterprise All assets for effective operation of a mode of operation. As a capital-oriented business operation mechanism, capital operation right