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两军对垒，优者胜。面对WTO的逼近，目前中国零售业面临着国内竞争国家化，国际竞争国内化。在这场国际竞争龙争虎斗的较量中，谁人能胜呢？知己知彼、知天知地者胜。国内的零售商要把握参与这场世纪之交的市场竞争，应充分认识国际零售商的优势和自身的优势以及可能发展的优势，这样对参与竞争会非常有裨益。彼、己优势若全知，未来的优势若全知，而后扬长避短，岂有不胜之理？
Two military confrontation, excellent victory. In the face of the approach of WTO, at present, the retail industry in China is facing the nationalization of domestic competition and the domestic competition of international competition. Who can win the battle in the international competition? Know thyself, know God know who wins. Domestic retailers should take market competition at the turn of the century and fully understand the advantages of international retailers and their advantages as well as their potential advantages so that they will be very helpful in participating in competition. If you know each other’s strengths and know all the best, and if you know the strengths of the future, and then act on your strengths and weaknesses, can you be beyond any control?