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市场竞争中“知彼知己“因素的构成在市场经济的环境中,竞争对手要“知彼知己”就应了解知彼的因素及其内容。对于竞争双方,了解“知彼知己”因素的基本构成并不是一件难事,难的是如何把握有关条件发生变化时对竞争双方经营决策的影响。下面简要探讨市场竞争中“知彼知己”因素的构成。a.宏观环境因素。《孙子兵法》“五事”中提到的“道、天、地”是与市场竞争中的宏观环境因素相对应的。把宏
In the market economy environment, competitors must understand the factors and content of knowing each other in the environment of market economy. It is not a difficult task for the two competitors to understand the basic composition of the ”Zhizhiqizi“ element. What is difficult is how to grasp the impact of changes in the relevant conditions on the business decisions of the competing parties. The following is a brief discussion of the composition of the ”Know Your Own Friend“ element in the market competition. a. Macro-environmental factors. The ”Dao, Heaven, and Earth“ mentioned in the ”Five Things" of Sun Tzu’s Art of War correspond to the macro-environmental factors in the market competition. Put macro