本文通过中国和加拿大戏剧业和戏剧市场发展现状的比较分析,强调观众群体的培育对于戏剧业的发展具有的重要意义。论文指出加拿大政府和社会把培育“能够理解和欣赏戏剧的观众”作为“培育文化”的重要内容,中国戏剧业的市场化过程中应该在“合理定价策略”、“强化网络宣传”等环节借鉴加拿大的成功经验,大力加强观众群体的培育。 Through comparative analysis of the present situation of the development of theater industry and drama market in China and Canada, this article emphasizes that the cultivation of audience groups is of great significance to the development of drama industry. The dissertation points out that the Canadian government and society should take cultivating “audience who can understand and appreciate theater” as an important part of “cultivating culture.” In the process of marketization of China's drama industry, the “reasonable pricing strategy” and “ Strengthen network publicity ”and other links learn from Canada's successful experience, and vigorously strengthen the cultivation of audience groups.