嘉宾主持:秦新春北京电视台研究发展部主任互联网的流量非常强,市场的营销能力也非常广。但是我们依然看重电视这个入口,依然看重电视这个影响力非常巨大的平台,而且通过互联网的渠道,营销价值和IP的价值也被放大了,运用IP赚取利润成为电视媒体的一个策略。当然,在传统广告招商 Guest Host: Qin Xinchun Director of Research and Development Department of Beijing Television Station Internet traffic is very strong, and the market’s marketing capability is also very broad. However, we still value TV as the entrance and still value TV as a platform of great influence. Through the Internet, the marketing value and the value of IP have also been magnified. Using IP to earn profits has become a strategy of television media. Of course, in the traditional advertising investment