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众所周知,随着商品经济的发展,广告业作为一个新兴的产业得到了迅速的发展。伴随着我国经济的不断发展,广告环境和广告创意也受到了深刻的影响,广告主对平面广告的要求越来越高。平面广告从视觉效果到内在蕴含的意义是一个非常宽广的领域,它的创意具有多义性,多层次性,对思维跨越具有很高的要求。本文章将从平面广告的现状、视觉美在平面广告中的体现以及平面广告中的视觉美所存在的问题及对策等方面进行比较详细的分析。
As we all know, with the development of commodity economy, advertising industry as a new industry has been rapid development. With the continuous development of economy in our country, the advertising environment and advertising creativity have also been profoundly affected. As a result, advertisers are increasingly demanding on print ads. Print advertising from the visual effects to the implication of the inherent meaning is a very broad area, its creative ambiguity, multi-level, thinking of the leapfrogging with high demand. This article will analyze in detail the status quo of print ads, the realization of visual beauty in print ads and the problems and countermeasures of visual beauty in print ads.