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在商品经济的社会里,就包装设计中的字体而言,字体是消费者认识、理解产品内容的重要途径,如品牌、产地、使用说明等。字体运用是否恰当,是包装促销成功的关键之一。字体造型应具备明确的认知度和独特的识别性。文字要能够准确传递商品信息,还要能起到宣传商品,美化商品的作用。总之,在市场销售中,字体设计不仅要使商品包装美观,更重要的是必须使商品创造出更多的消费理由。
In a commodity-economy society, fonts are an important way for consumers to understand and understand the content of a product in terms of packaging design fonts, such as brand name, place of origin, and usage instructions. The proper use of fonts is one of the keys to the success of packaging promotions. Font style should have a clear recognition and unique recognition. Text to be able to accurately convey the product information, but also can play a promotional product, the role of beautification of goods. In short, in the marketing, font design not only makes the product packaging beautiful, more importantly, must make the product to create more reasons for consumption.