对于消费者而言,产品规划如同指挥一个交响乐团,让林林总总的产品阵容象各种乐器一样绝妙组合又各司其职,演奏出让消费者心动的乐章。对于竞争对手而言,产品规划就有如排兵布阵,让各系列产品如各路兵马般攻守相备,招招致敌。产品规划的内容包括产品各类别结构规划、产品系列化规划、产品定位规划、产品生命周期规划等。 For consumers, product planning is the same as directing a symphony orchestra, so that the total product lineup is as wonderful as a variety of musical instruments and they perform their duties in a concerted effort to play the movement that gives consumers the heart. For competitors, the product planning is like a platoon, so that the various products such as the military offensive and defensive preparations, strokes cause strikes. The product planning includes the product structure planning, product serialization planning, product positioning planning, product life cycle planning and so on.