广播伴随着汽车工业、互联网的迅速发展,受众人群也在不断变化,广告主群体也随之转变广告的投放。新时代下,广告主应紧随广播传播的时代特性,顺势而为。锁定广播两大优势广播广告以其独有的优势,吸引了不少广告主的关注和投放,我认为,广播的优势在于时代性和广播独有的移动传播及伴随性,广告主主选择广播普遍是基于这两点,结合品牌、产品进行广告投放。 Broadcasting Along with the rapid development of the automobile industry and the Internet, the audience is constantly changing, and the groups of advertisers also change their advertisements. Under the new era, advertisers should follow the characteristics of the times of radio broadcast, take advantage of the situation. Two major advantages of locking radio Advertising With its unique advantages, advertising has attracted the attention of a lot of advertisers and put in, I think the advantage of radio is the era of radio and the unique characteristics of mobile and associated sex, advertisers choose to broadcast Generally based on these two points, combined with the brand, product advertising.