熬制心灵鸡汤、弘扬正能量是品牌宣传文案的一贯套路。日本咖啡品牌UCC最近就跳出了这种思维定式,在台湾推出了一系列围绕“每天来点‘负能量’”为主题的营销活动,引起了不少受众的共鸣。为了宣传旗下的无糖黑咖啡UCC BLACK,UCC与Facebook网红“每天来点负能量”合作,先是推出“每天来点‘负能量’”系列广告,文案直击现代人的痛点。后号召网友来参 Boil the soul chicken soup, promote positive energy is the brand culture copyrighted routine. Japanese coffee brand UCC recently stepped out of this mindset and launched a series of marketing campaigns around the theme of “everyday negative energy” in Taiwan, arousing a lot of audience resonance. In order to promote its sugar-free black coffee UCC BLACK, UCC and Facebook red “every day to point negative energy” cooperation, the first launch of “every day” negative energy “” series of ads, copycat hit modern pain points. After calling friends to participate