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营销竞争力是企业为了获取市场竞争优势,参与市场竞争,在整个营销管理过程中不断学习、创新、积累而形成的一系列能力的综合。因此并不是企业所有的营销资源、营销能力都能形成企业的营销竞争力,本文将对企业的营销竞争力进行分析。
Marketing competitiveness is the combination of a series of capabilities formed by enterprises in order to gain market competitive advantage, participate in market competition, and continuously learn, innovate and accumulate in the entire marketing management process. Therefore, not all marketing resources of enterprises, marketing capabilities can form the marketing competitiveness of enterprises, this article will analyze the marketing competitiveness of enterprises.