现代营销学不是研究怎样将现有东西卖出去的职能,而是企业在激烈的市场竞争中如何占领市场求得企业发展的课题。营销的问题已从企业组织过程的末端移到企业前端,不是生产出来再想法往外卖,而是在产生产品创意之前就产生了营销问题。营销已成为企业需要解决的核心课题,在企业中 Modern marketing is not a study of how to sell the existing functions of the existing things, but the enterprises in the fierce competition in the market how to occupy the market for business development issues. The issue of marketing has moved from the end of the organization process to the front end of the enterprise, not to produce it and then to take it for sale, but to create a marketing problem before it comes to product ideas. Marketing has become the core issue that enterprises need to solve in enterprises