一、数据库营销的概念所谓数据库营销就是企业搜集和积累大量的消费者信息，经过处理后预测消费者购买某种产品的可能性，以及利用这些信息给产品以准确定位，有针对性地制作营销信息，以达到说服消费者购买产品的目的。通过数据库可以帮助企业准确了解用户信息、科学确定目标 First, the concept of database marketing The so-called database marketing is the business to collect and accumulate a large number of consumer information, after processing the possibility of predicting the consumer to buy a product, and the use of this information to the product to accurately locate the targeted marketing Information, in order to convince consumers to buy the product’s purpose. Through the database can help companies accurately understand the user information, scientifically determine the goal