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本文主要运用文献资料法、 问卷调查法、 数据统计法对长春市群众羽毛球消费对体育市场的影响进行研究， 通过对羽毛球消费年龄结构、 消费动机特征进行调查， 分析羽毛球消费对体育市场的影响。 结合这些消费特征阐述群众羽毛球消费对体育市场发展的影响， 促进长春市体育市场与需求的相结合， 从而达到羽毛球消费市场的供需吻合。
This paper mainly studies the influence of the mass badminton consumption on the sports market in Changchun by using the methods of literature, questionnaire and data statistics. Through the investigation on the age structure of consumer badminton and the characteristics of consumer motivation, the paper analyzes the influence of badminton consumption on the sports market. Combining these characteristics of consumption, this paper expounds the influence of the mass badminton consumption on the development of the sports market and promotes the combination of the sports market and the demand in Changchun, so that the supply and demand of the badminton consumer market can be met.