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从来没有像现在这样,市场营销活动涉及到如此广泛的层面,许多相关不相关的领域被无一例外地纳入到市场营销活动中,形成强有力的营销角力,推动品牌的市场地位一路飙升,从小到大,从无到有,完成一次又一次惊人的爆炸式增长的跳跃,比如心理学、娱乐、体育、环境保护、自然科学等。营销正成为一种涵盖面甚广的商业运作大杂烩,这是一种无可辩驳的市场发展趋势,无法妥善地顺应和处理这种与潮流紧密相连的企业便注定要在越发成熟和残酷的市场中无所作为,我们看到的是,这种焦虑恰恰与眼下国内众多中小企业所处的现实境况极相吻合。
Never before has the marketing activities involve such a wide range of aspects. Many related and unrelated fields have been incorporated into marketing activities without any exception, resulting in a strong marketing force that drives the brand’s market position to soar from an early age To large, from scratch, to complete again and again amazing explosive growth jump, such as psychology, entertainment, sports, environmental protection, natural science. Marketing is becoming a hodgepodge of a broad range of business operations, an irrefutable trend in the marketplace that is destined to become more mature and brutal in the absence of a well-rounded response to and handling of this trendsetter In doing nothing, what we see is that this anxiety exactly coincides with the immediate realities of the many SMEs in the country.