新媒体是在数字技术和网络技术支撑下的各种新兴媒体形态,是互动式数字化复合媒体。新媒体的发展,给党群关系的发展带来了一定的挑战,但同时也带来了新的机遇。新媒体传播信息的快速性,使党的各项方针政策、党的最新理论研究成果的宣传工作能够快速在群众中展开。新媒体方便了党与群众之间的互动交 New media is a variety of emerging media formats supported by digital technologies and network technologies, and is an interactive digital composite media. The development of new media has brought some challenges to the development of the relations between the party and the masses, but at the same time it has brought about new opportunities. The rapidity of dissemination of information by new media has enabled the propaganda work of the party’s various principles and policies and the latest theoretical research achievements of the party to be launched rapidly among the masses. New media has facilitated the interaction between the party and the masses