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包装视觉设计的三要素是色彩,字体和图形,通过灵活的对这三种元素进行创意组合、设计,可以使包装在保护商品这一基础功能上,延伸出具有审美功能的视觉表象。汉字是最讲究字形美的文字,在保持汉字整体外形部变得情形下,对汉字进行创意设计,体现出商品包装的文化性、民族性以及审美性。
Packaging visual design of the three elements of color, font and graphics, through flexible combination of these three elements of the creative design, can make the packaging in the protection of goods on the basis of this function, extending the aesthetic appearance of visual representation. Chinese characters are the most stressful glyphs. Under the circumstance of keeping the overall appearance of Chinese characters, creative design of Chinese characters embodies the cultural, national and aesthetic qualities of the product packaging.