大数据与营销的结合是如此的迅速、紧密——结合上下游的资源,SSP(媒体服务平台)、DSP(需求方平台)、RTB(实时竞价)等层出不穷的新玩法给广告主带来了远超以往的营销效果,并以更低的成本,更精准的投放去覆盖目标人群,而且还都“有据可查”。不过三四年间,传统的营销生态已经被颠覆。Talking Data这个平台似乎就是为了这个风口而搭建 The combination of big data and marketing is so fast and tight - combined with upstream and downstream resources, new ways of playing such as SSPs, DSPs and RTBs have brought advertisers Far beyond the marketing effectiveness of the past, and at a lower cost, more accurate delivery to cover the target population, but also “well documented.” However, three or four years, the traditional marketing ecology has been subverted. Talking Data this platform seems to be built for this outlet