实时在线和移动交互的发展,使人们的社交自由度得到极大提升,围绕共享的利益或目的,越来越呈现出圈层化的特性,形成虚拟社群。媒体融合的本质,是围绕用户这一主体产生的用户参与和用户地位的转变。从经营电视到经营用户,实现社群化运营是电视媒体运营转型的重要模式。 The development of real-time online and mobile interaction has greatly increased the degree of social freedom of people. With the interest or purpose of sharing, the characteristics of the community become more and more cyclical, forming a virtual community. The essence of media convergence is the transformation of user participation and user status around the subject of the user. From operating TV to operating users, realizing community operation is an important mode of TV media operation and transformation.