2014年上半年,儿童动画片呈现出初步繁荣的状态,加之国家新闻出版广电总局每一季度都会推荐一系列国产优秀动画片优先播出,国产动画片步入了高速发展的黄金期。我们发现,虽然国产动画片在技术环节与市场推广方面的进步明显,但是仔细观之,在叙事节奏、人物性格等故事的基本因素方面仍有不少欠缺。好莱坞动画片遵循着严格的情节设计与叙事节奏,而这种叙事节奏又是建立在对观众心理与情绪的细致研究基 In the first half of 2014, children’s animation showed a state of initial prosperity. In addition, the State Administration of Press, Publication, Radio, Film and Television (SARFT) recommended a series of excellent domestic animated films on a quarterly basis. The domestic animation industry entered a golden period of rapid development. We found that although the progress of domestic animation in technology and marketing is obvious, careful observation shows that there are still many deficiencies in the basic factors of narrative rhythm and character’s story. Hollywood cartoons follow a strict plot design and narrative rhythm, and this narrative rhythm is based on the audience’s psychological and emotional careful study