包装是商品的外衣,在商品社会中对商品的流通销售起着举足轻重的作用,但仅仅从包装材料、表面装潢和立体造型的角度去设计的包装还不能完全满足消费者的需求。文章通过对消费者的心理调查后原创性的提出:“所见即所得”也是包装设计中不可忽略的隐性原则,如能在包装设计中较好的运用这一原则,必定能受到好的效果。文章以此为载体,希望引起广大设计师的关注,共同为我国的经济建设贡献自己的一份力量。 Packaging is the outer garment of goods, which plays a decisive role in the distribution and sale of commodities in the commodity society. However, the packaging designed solely from the perspectives of packaging materials, surface decoration and three-dimensional modeling can not fully meet the needs of consumers. After the article investigates the originality of consumers’ psychology investigation, “WYSIWYG” is also a hidden principle that can not be neglected in packaging design. If we can make good use of this principle in packaging design, we can surely receive it Good results. Article as a carrier, hoping to arouse the attention of the vast number of designers to jointly contribute to our country’s economic construction a force.