在我国电视媒体竞争日益激烈的态势下,中央电视台于2005年推出“频道品牌化”的发展战略。西部各省级卫视紧随其后,将品牌建设作为主攻方向。但是西部省区自然环境差、文化基础弱、现代化程度低、经济欠发达,多数卫视频道在专业化与综合化之间徘徊,收视率长期低迷。在痛切的反思 In an increasingly competitive television environment in China, CCTV launched its “channel branding” strategy in 2005. Western provincial satellite television followed, the brand building as the main direction. However, the western provinces and autonomous regions have poor natural environment, weak cultural foundation, low degree of modernization and underdeveloped economy. Most satellite channels wander between specialization and integration, and their ratings have been sluggish for a long time. In painful reflection