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近年来,我国高速铁路迅速发展,高铁运力不断提升,已经成为我国铁路运输的绝对主力。但客运市场竞争压力日益增大,铁路要想提高其在淡季时的客运力,就要将传统的营销模式改为精准营销模式,那么铁路在提高其运力的前提下,究竟如何做到真正意义上的精准营销,从而最终解决铁路运输行业的老问题,本文就将此问题进行研究和探讨。
In recent years, the rapid development of China’s high-speed railway, high-speed rail transport capacity has been rising, has become the absolute main railway transport. However, the increasing pressure of competition in the passenger transport market, the railway in order to improve its passenger capacity in the off-season, it is necessary to change the traditional marketing model into a precision marketing mode, then the railway to enhance its capacity under the premise of how to do real meaning On the precise marketing, so as to finally solve the old problems of the railway transport industry, this article will study and explore this issue.