当今社会的快速发展决定了现代化市场经济的变化,企业若想长期稳定持续地发展,必须及时了解国情并不断创新。所以,企业必须适应社会的发展,了解市场的动态,满足客户的需求,才能更好乃至最大限度地谋求利润,使得自己的企业持续健康发展。本文先从市场营销的概念入手,进而探讨现代化市场营销发展的新趋势。 The rapid development of today’s society determines the changes in the modern market economy. If enterprises want long-term, stable and sustained development, they must keep abreast of national conditions and keep innovating. Therefore, companies must adapt to the development of society, understand the market dynamics, meet customer needs, in order to better and maximize profits, making their own business continued healthy development. This article begins with the concept of marketing, and then explore the new trend of modern marketing.