能够架构产销新桥梁当然是件好事,但这也是中国营销界的一大难题,解决了它就等于有了中国自己的营销理论。这里我不谈上海的斯剑、美国的 ABA 公司,只想从实践中阐述一下自己的几个观点:第一,要想建立全国的网络营销集团,必须有自己的品牌战略。我赞成东盟中国商品流通网的观点。 Of course, it is a good thing to be able to structure and manufacture new bridges in production and sales, but this is also a major challenge for the Chinese marketing community. Solving it means that it has China’s own marketing theory. Here I do not talk about Shanghai’s Sword, ABA company in the United States, just want to elaborate from the point of view of their own several points: First, in order to establish a national network marketing group, you must have your own brand strategy. I agree with the ASEAN China Commodity Circulation Network.