席卷全球的金融危机爆发以来,经济学家们已经发表了无数高见,但企业家的声音却寥寥无几。因为改革开放30年来,中国还没有经历过真正意义上的金融危机,中国的企业还缺乏应对危机的经验。然而纵观至今屹立不倒的百年企业,都是在每一次萧条过后,规模扩大一圈、两圈,就像竹子的“节”一样,迅速蹿高一大截。新华锦集团就创造出了竹子那样的节,使企业在危机中反而加速成长,越发优秀。这个让新华锦越发优秀的竹节,使新华锦集团董事长张建华不断思考企业的能量来源,经营哲学,提炼出了有新华锦特色的企业灵魂——新华锦文化。 Since the financial crisis sweeping the globe, economists have published countless opinions, but few entrepreneurs have voiced their voices. Since the reform and opening up 30 years ago, China has not experienced a real financial crisis, and Chinese enterprises lack the experience of coping with the crisis. However, a survey of the hundred-year-old enterprises that have survived so far shows that they have expanded rapidly after each recession and lasted twice as fast as bamboo’s Day. Xinhua Kam Group to create a bamboo that festival, so that enterprises in the crisis rather accelerated growth, the more outstanding. This Xinhua Kam more outstanding bamboo, so Xinhua Jin Group Chairman Zhang Jianhua constantly thinking about the energy source of the enterprise, business philosophy, extracted the Xinhuajin characteristics of the soul of the enterprise - Xinhua Kam culture.