伴随着我国经济快速发展,我国服装消费市场已经成为世界服装零售市场的主要地区之一,世界各国很多知名品牌也逐渐进入到我国服装销售市场之内,为我国服装销售企业经营建设造成了严重影响。本文就以西班牙快时尚品牌ZARA营销策略进行分析研究,希望能够增加对于ZARA品牌销售模式了解程度,为我国服装零售企业销售提供针对性意见。 With the rapid development of China’s economy, China’s apparel consumer market has become one of the major regions in the world’s apparel retail market. Many well-known brands in the world have gradually entered the apparel sales market in China, seriously affecting the operation and construction of clothing sales companies in China. . This article analyzes and researches on the Spanish fast-fashion brand ZARA marketing strategy, hoping to increase the degree of understanding of the ZARA brand sales model, and provide targeted opinions for the sales of clothing retail companies in China.