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这是一个科技改变生活的时代,这是一个整合的时代。报纸媒体要想在未来仍然成为传媒的主干,就必须扛起“整合”的大旗。报业在新媒体上的布局算是一种管道的铺设,但光有管道是不够的。报人还要学会研究管道的特性,流程要适应通讯社模式,内容要适应新介质特征,生产要强化互动性特点。
This is an age when technology is changing life. It is an era of integration. If the newspaper media still needs to become the backbone of the media in the future, it must carry the banner of “integration”. Newspaper in the layout of the new media is a kind of pipeline laying, but the light pipe is not enough. Reporters also learn to study the characteristics of the pipeline, the process should adapt to the news agency model, the content should adapt to the characteristics of new media, production should strengthen the interactive features.