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加入世贸组织,意味着我国零售企业将面临着外资零售企业的严峻挑战。应对这一挑战,我国零售企业首先要形成规模,连锁经营是实现零售企业规模扩张的最有效途径。在进行连锁经营时,应该首先考虑将城市市场作为主战场,选择跨城市连锁的方式。零售企业在实施跨城市连锁的过程中,需要解决诸如筹集资金、选择连锁形式、建立高效的调配系统等具体问题,在连锁过程中企业还须注意结合自身的特点和优势,以特色经营和错位经营应对竞争。
Accession to the WTO means that China’s retail enterprises will face the severe challenge of foreign retail enterprises. To deal with this challenge, China’s retail enterprises to form the scale of the first, chain management is the most effective way to achieve retail business expansion. In the chain operations, we should first consider the city market as the main battlefield, choose cross-city chain. In the course of implementing inter-city chain, retail enterprises need to solve specific problems such as raising funds, selecting chain forms and establishing efficient deployment system. In the course of chain business, enterprises also need to pay attention to combining their own characteristics and advantages with operating characteristics and dislocations Business deal with competition.