中国绘画是当今文化商品设计的重要运用元素。本文旨在以元朝画家黄公望名作《富春山居图》为个案,探讨中国绘画之衍生文化商品设计。透过个别访谈与内容分析法发现,《富春山居图》衍生的文化商品设计,外在形式具有高度装饰性及雅致性,功能具有实用性与方便性,内在意涵具有文化性、民族性与历史性。对其缺失之处,文中则提出相关建议。 Chinese painting is an important element in the design of cultural goods today. This article aims to investigate the design of derivative cultural goods of Chinese painting based on the famous painting “Fuchun Mountain Residence” by painter Huang Gongwang of the Yuan Dynasty. Through individual interviews and content analysis, it is found that the design and cultural form of cultural goods derived from “Fuchun Mountain Residence” are highly decorative and elegant in appearance, the functions are practical and convenient, and the inherent meaning is cultural and ethnic And historic. For its lack of place, the article puts forward relevant suggestions.